By joining Ibtikar Fund’s portfolio of emerging businesses, the innovative startup will leverage the investment to offer its plug-and-play product to the world.
Palestinian tech startup Gamiphy scores a six-figure Pre-Series A funding round led by Ibtikar Fund, making the ambitious startup part of the funds’ esteemed portfolio companies. The round also witnessed participation from Kuwait’s Al Mohallab and Al Joud Holding. By offering their plug-and-play platform as a tool to empower corporate strategies in different verticals, the startup aims to fuel this investment into expanding globally and establishing prominence in the unique market.
Since completing the world-renowned Startup Chile programme last year, Gamiphy was able to spread its cutting-edge technology throughout Latin America by signing deals with Starbucks, Burger King, and Jumpseller to name a few. Gamiphy has solidified its presence in the MENA region by signing contracts with the National Bank of Kuwait, EmiratesNBD, and Alghanim Industries to offer different gamification strategies that amplify business.
"It has been exciting working closely with our clients over the past two years to refine our offering and address their business needs through our platform. With this funding round, Gamiphy will focus on further expansion in key markets in the MENA region and beyond’’ said Aws Alnabulsi, CEO and Co-Founder of Gamiphy.
By empowering customer acquisition and loyalty, customer engagement through games, and workforce management and motivation through gamification, Gamiphy offers a variety of personalised experiences with their Loyalty and Marketing web/mobile analytics and smart marketing features.
The startup also offers an ever-growing library of game templates that businesses can leverage to launch campaigns, generate leads and drive action. Lastly, their WorkForce programme boosts team management and performance optimisation through gamified methods of measuring key performance indicators (KPIs).
“In a time when brands are constantly vying for consumers’ attention online, and it’s becoming more and more difficult to stand out, Gamiphy’s solutions are timely, cost-efficient, and easy to implement for any size company,” says Ambar Amleh, partner at Ibtikar Fund and Board Chair of Gamiphy. “Gamiphy has proven that it can sell to major brands in the MENA region, and that it can spread globally through integrations and partnerships,” he adds.
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