The partnership enables online retailers on the platform to offer flexible payment plans to its customers with no added fees.
The 10,000-plus customers that use Salla will now be able to offer their own customers a ‘buy now, pay later’ service, after the Saudi e-commerce platform partnered up with ‘pay later’ specialist, Tamara.
As a platform, Salla allows retailers of any kind to set-up an online shop in Arabic, with their own domain name and branding, through which they can sell their goods and services. Headquartered in Jeddah and founded in 2015 by Nawaf Hariri and Salman Butt, the platform's partnership with Tamara means that retailers can offer customers two options through a ‘Pay Using Tamara’ tab: pay after 30 days or pay via three installments, both of which come with no added fees.
“It opens new horizons for the future of e-commerce in the region by providing a smooth and easy shopping experience for customers,” Hariri and Butt said in a statement on the partnership. “The service provides a unique value proposition for customers given the flexibility of the payment terms and the fact that it is at no extra cost. As for merchants, Tamara’s ‘buy now, pay later’ solution aims to help merchants improve their sales in a variety of ways.”
In addition to facilitating the payment plans, Tamara was founded with the intent of also helping e-commerce platforms to collect sales early, increase average order value and increase customer loyalty, while also marketing brands to wider audiences.
Sign up for the daily Startup Digest.