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This pushes Insider’s total funding to $274 million, and will be used to expedite Insider's mergers and acquisitions strategy.
Insider, a Turkish marketing platform acclaimed for its Artificial Intelligence-backed methodology, has just disclosed a new investment of $105 million from its existing investors, Qatar-based Qatar Investment Authority (QIA) and Istanbul-based Esas Private Equity.
This investment pushes Insider’s total funding to $274 million, and will exclusively be used to expedite Insider's mergers and acquisitions strategy, and expand the company's current technology and capabilities.
Founded in Istanbul in 2012 by six Turkish entrepreneurs, Insider is a leading platform for constructing personalised, multi-channel experiences that enable marketers to unify customer data across platforms and channels, using artificial intelligence to anticipate future customer behaviour.
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