UAE’s Nice to Meet You Raises $1M to Enhance Digital Authentication

Cushioning MENA ecosystems’  transition to the digital realm, a number of startups across the region have been whipping up innovative solutions to simplify and streamline operations for businesses. Working to eliminate organizational dependency on physical cards and documentation, UAE-based digital authentication startup Nice to Meet You (NTMY) has raised a USD one million seed round. The new round will allow the startup to hire new talent, improve its tech stack and enhance its user experience.

Since its founding in 2018, NTMY has been leveraging cutting-edge technology to provide a fully-integrated authentication solution that minimizes physical contact and increases security. Founder Mohamed Baydoun brings his nearly two decades of experience in sales, operations and ecommerce to the table, helping develop a scalable and disruptive solution that will transform the niche authentication space.

Although the company initially kicked off as a digital business car exchange process, it has now reoriented its strategy, developing a more comprehensive set of authentication tools such as organizational IDs, access cards, membership cards and insurance cards. The mobile app will store and sync the directory of digital cards with real time authentication and updates with an all-in-one onboarding process.