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UAE’s Selfologi Launches Platform for Regional Cosmetics Treatments

The startup hopes to change the way consumers learn about and book cosmetics treatments in the MENA region whilst tapping into the region’s projected $2.2 billion of value.

Dubai-based healthtech startup selfologi has launched a brand new, first-of-its-kind, all-in-one online platform where cosmetic consumers can access trusted information about procedures, explore their local markets and book themselves professional treatments.


The platform seeks to establish itself as the go-to place for detailed and trusted information related to cosmetic treatments, with articles and editorial features written by global industry experts in both English and Arabic to help its users make informed decisions on cosmetic procedures. Starting early 2022, users in the UAE and KSA will reportedly be able to book cosmetic treatments with the online platform.


Spotting a gap in the market, selfologi’s founder, Tamer Wali, recognised that “almost all cosmetic treatments are booked offline, with consumers not having access to updated, regionally-relevant information that can aid their decision-making”. He added, “At selfologi, we aim to revolutionise the cosmetic and healthtech industry by providing a consumer-centric destination for [consumers in the region].”


According to google search data, more than one million searches are made each month on cosmetic treatments in the Middle East. Meanwhile, selfologi estimates that over USD $2.2 billion worth of cosmetic treatments are taking place across the region annually.


selfologi’s launch follows a successful seed funding round led by Wali himself and Xenel International in June of this year, with which the startup secured $17.5 million in funds.




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