Egyptian grocery and fresh bread delivery startup, Breadfast, is set to expand into the Middle East, Africa and Turkey, after securing a seven-figure pre-Series B investment, with co-founder and CEO, Mostaf Amin, putting Dubai, Riyadh and Jeddah at the top of the company’s list of targets.

The investment has come from a list of influential figures, including Gmail founder, Paul Buchheit, as well as investors from Endure Capital, Shorooq Partners and several investors from Saudi Arabia, the US, the UK and Tanzania. The investment also comes from prestigious US-based seed accelerator, Y Combinator, which accepted Breadfast into its accelerator program in 2019.

Launched in 2017, Breadfast turned heads inside and outside of the MENA ecosystem for its efficient next-day delivery of baked goods produced in house, before quickly expanded its services to deliver groceries, too. 

"We are excited and humbled to join Breadfast’s journey as we firmly believe in the founders and their unparalleled focus on execution, user experience and scale," founding partner of Shorooq Partners, Shane Shin, said in a statement. "We have been working closely with Breadfast to build their operations in UAE, KSA and so forth and cannot wait to dominate the region.”