Middle East & Africa Tech Sales to Hit $68 Billion in 2025
The Middle East's smart appliance market is set to hit $20.74 billion by 2029, growing at 19% annually.
Sales of consumer technology and durable goods in the Middle East and Africa (MEA) are projected to reach $68 billion in 2025, marking a 2% year-on-year increase, according to NielsenIQ. This growth is primarily driven by emerging markets in the region, with countries like the UAE and Saudi Arabia leading the surge due to strong consumer confidence and rising disposable incomes.
In the UAE, consumer spending in Q3 2024 totaled $3.7 billion across fast-moving consumer goods (FMCG), technology, and durable goods, reflecting a 4.8% increase compared to the same period the previous year. Specifically, tech and durables accounted for $1.5 billion of this expenditure, indicating a 2.5% year-on-year growth.
Moreover, the region's tech and durables sector is experiencing a shift towards smart appliances and AI-enabled devices, driven by increasing demand for enhanced security systems, energy management solutions, and smart entertainment devices. The Middle East's smart appliance market is projected to grow at a compound annual growth rate (CAGR) of 19%, reaching $20.74 billion by 2029.
