Restaurant Platform SPICE Launches in KSA with 'Dining Capital' Model
The restaurant-tech platform begins operations in Riyadh, offering a new structure for restaurant funding and diner engagement.
SPICE, a premium dining and restaurant-tech platform, has launched in Saudi Arabia, introducing a model it calls Dining Capital.
Aiming to establish a new framework for restaurant growth and customer engagement across Saudi Arabia and the wider GCC, SPICE's Dining Capital provides restaurants with upfront, non-dilutive and non-debt funding, repaid through diner transactions rather than traditional financial instruments. The approach connects funding directly to restaurant performance and is supported by SPICE’s premium app, which facilitates curated dining discovery, reservations, personalised experiences and rewards for guests.
"We've spent over 15 years building technology for restaurants," said Zeid Husban, co-founder and CEO of SPICE. "This time, we're transforming the economics of how restaurants grow and redefining how they're financed. We're building the top-of-mind destination for dining out - a platform that owns the entire journey from discovery to experience."
The founding team brings more than 15 years of experience in hospitality technology, including previous ventures such as ifood.jo and POSRocket. SPICE is positioned as a platform developed by 'operators, for operators', reflecting insights gained from long-term work with restaurants in the region.
Saudi Arabia was selected as the company’s first market due to its growing hospitality ecosystem and openness to new business models. Backed by regional investors, SPICE is preparing to announce its initial restaurant partners in early 2026 and has plans to extend its footprint into the UAE, across the GCC, and into Europe. The app’s initial rollout in Riyadh is operating on an invite-only basis.
