11,000 rides completed in one month? Ride-hailing, scooter-taxi startup, IntiGo, is a hit with Tunisians, as well investors.
Launched as recently as November 2019, startup, IntiGo, is already proving to be a hit with Tunisians and investors alike. Founded by serial entrepreneur, Bassem Bouguerra, and seasoned operations executive, Nebil Jridet, the on-demand scooter-taxi startup is currently operating in the capital of Tunis, offering users the chance to book bike rides that the founders claim are up to 30% cheaper than taxis.
Unlike Uber and Careem, however, IntiGo owns the scooters and the drivers aren’t on their payroll. Drivers rent the scooters and then pay 20% commission on every ride they complete.
“When we did a market study, we found out that scooters as a means of transportation is not well accepted by Tunisians living in the capital,” Bouguerra said of the asset-heavy approach. “So we decided to purchase attractive looking scooters and mount a roof on top of them. The look and feel of our scooters have made a great first impression and we were pleasantly surprised by the positive feedback we’ve been receiving including hundreds of selfies that people share on social media whenever they ride IntiGo.”
So popular is IntiGo that the startup received over 30,000 app downloads within one month of launching and its fleet of 50 scooters completed over 11,000 rides in January 2020, alone according to Bouguerra. These impressive figures raised two $300,000 investments, the latest coming last month, which will be used to expand to other Tunisian cities, buy more scooters and – perhaps most ambitiously – to launch a food delivery service.
Watch this space.
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