Anghami Announces $3 Million Budget to Support Middle East SMEs
The Middle Eastern music streaming giant will be giving free advertising space for small and medium enterprises as the Coronavirus pandemic hits entrepreneurs across the region.
In recognition of the overwhelming precedented toll COVID-19 has taken on the regional (and global) economy, Anghami has pledged $3 million worth of free audio ads for small and medium-sized businesses in the MENA region. So far, the Beirut-based music streaming giant has already run $850,000 worth of free audio ads, supporting 90 businesses and are currently working towards supporting more, according to Anghami Co-Founder and CTO Ellie Habib on the platform’s official blog Anghami Talks.
The platform has also started granting over 400 regional independent artists $1.5 million worth of ‘Amplify’ credits which allows artists to reach more listeners on the app and thus get more royalties from every play, as well as to promote their music releases.
Additionally, within weeks the platform will also be launching a “Support My Music” button which informs listeners of how they can support regional artists. Here, artists can list the different ways fans can help them in these trying times, from buying merchandise to tuning into live streams.
Furthermore, Anghami is working on allowing small businesses to launch their online storefront with free advertising on its platform, though details on how they’ll be doing this are still to be released.
Find out more about Anghami’s support of Middle Eastern businesses here.
