The deal will see ArabyAds strengthen its grip on the adtech sector, as it looks to expand further across MENA.
Adtech startup, ArabyAds, has taken a big step in expanding its reach in the field of adtech, with the announcement that it has acquired advertising and data platform, AdFalcon.
Both headquartered in Dubai, the deal by the two parties will see ArabyAds utilise AdFalcon’s tech-based operation solutions, including demand manager, bridge technology and ad network. With these solutions, ArabyAds will further enable its clients ability to reach target audiences through programmatic buying, while also supporting a range of formats and multiple pricing models.
Founded by Mamhoyd Mahmoud and Mohammed Khartabil in 2013, ArabyAds already boasts a prolific reputation in the region, with additional offices in Cairo and Amman, while there are plans to set-up shop in Saudi Arabia, too. Their region-wide ambitions were boosted in April of 2019, when it raised a $6.5 million Series A investment from Equitrust.
“Our vision to become the region's first AdTech platform can only be realised by such strategic strides. We see this opportunity as the first of many to aid us in our endeavour,” said Mahmoud Fathy, who is also the ArabyAds CEO. “More than anything we are excited to have the brilliant team behind AdFalcon's technology join our family. We are thrilled to see what we will achieve together.”
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