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Dutch Payment Company Adyen to Offer MENA Merchants Global Opportunities with Move to Dubai

The company has announced new headquarters in the UAE as it looks to expand its portfolio to include MENA's biggest markets.

Spurred by the rapid growth of the ecommerce sector in MENA, Amsterdam-based global payment company, Ayden, has announced that it will open headquarters in Dubai. The new office will allow them to support e-commerce, mobile, and point-of-sale payments in the United Arab Emirates, Saudi Arabia, Kuwait, Oman, Bahrain, Qatar, and Egypt, giving it a foothold on the region as it expands its portfolio.

With a MENA presence, the company intends to offer merchants in the region access to global opportunities that will be crucial in accelerating the already rapid growth. Ayden is launching both online and in-store payment systems, which will be able to support local payment methods including Fawry, Meeza, Mada, KNET, NAPS, BENEFIT and OmanNet. As the number of startups in MENA increases and ecommerce becomes a driving factor in order to reach larger, more global, audiences, Ayden’s platform will play a crucial role in closing that gap and making online shopping more accessible for those in the region.

The Middle East operations will be led by Sander Maertens, a 10-year executive of Ayden. Maerten described Ayden as a, “single platform, built and managed in-house which comes with our anti-fraud solution for all credit cards. All data is in one place, so merchants can enhance shopping experiences, improve brand loyalty, and easily increase conversions.”

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