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Egyptian Grocery Delivery App Trolley Scores $200,000 In Seed Round

Trolley plans to use the majority of the investment on improving its marketing efforts, further enhancing its website and apps, and expanding its in-house team.

Cairo-based grocery delivery platform Trolley has gained $200,000 in a seed-round funding from a Kuwaiti investor that prefers to keep their name undisclosed, according to MENAbytes. The startup focuses on selling and delivering groceries all over Cairo and Giza through its website and app. Most of the investment on its marketing efforts, and also to further enhance its website and apps, and the expansion of its workforce.

Trolley also plans on expanding to three more Egyptian governorates by mid-2020, beginning with Alexandria. Trolley currently employs over 20 employees with most of them being part of its fleet team.

The startup has currently completed over 400 orders per month with 30% of products being fulfilled from Trolley’s own warehouse, with the remaining percentage being sourced from its partners. Trolley is also adding the more products that are being ordered on a frequent basis by customers to its own warehouse, based on community insight and market analysis. The startup claims that it offers two-hour delivery in all major parts of Cairo and Giza, while also committing to a daily timeframe in which customers can place an order.

Established late 2019 by Mohamed Abbas, Trolley launched into the market and began operations in January earlier this year. Abbas, who comes with more than ten years of experience in the FMCG industry, said that they are using a hybrid model, owning and storing a part of their inventory in their own warehouse and distribution centre while relying on small offline grocery chains for the remaining products. Additionally, they’re selling more than 20,000 products or Stock Keeping Units (SKUs) with over 500 of these owned and stored in their own warehouse.


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