Egyptian Startup "Entlaqa" Snags $300,000 From Saudi Investors

"Entlaqa," an Egyptian software company just raised $300,000 from two KSA-based investors, Salem ben Saleh Ba Wazier and Mohamed ben Saleh Ba Wazier, in return for 30 percent shares in the company.

"We will be using the money to complete the development of our SaaS products, and create web portals for each product to be sold worldwide directly through our websites," says the founder Ahmed Ashoor. "We will [also] create more innovative marketing campaigns to reach the global markets. On the other hand, the Gulf markets need more innovative solutions in the ecommerce field, so we are building an ecommerce platform for retailers in the Gulf.”

Founded in 2013, Entlaqa worked with different international pharmaceutical and real estate companies, to help them engage with their customers using technology through their web portals, mobile apps, augmented reality, virtual reality, among others. "During our journey, we have founded three different products for sale based on a subscription-based SaaS model, which is more profitable and solid than the normal software model," Ashoor adds. Moreover, Entlaqa's main products include ExplainerBox, and e-detailing platform, LearnerBox, an e-learning platform, Eventribe, an events platform, and Votz App, a voting application.

Main Image: Ahmed Ashoor, Entlaqa's founder and CEO. Courtesy of Ahmed Ashoor.