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Iraqi Sister Startups Alsaree3 and Al Zajel Raise Six-Figure Joint Investment

The Baghdad-based outfits continue their remarkable rise in the delivery field, despite the many hurdles faced in Iraq.

Baghdad-based food delivery app, Alsaree3, has scored an undisclosed, six-figure investment alongside its sister company, last-mile delivery and e-logistics startup, Al Zajel. The seed funding round was led by Mohammed and Laura Khudairi’s Iraq Tech Ventures and Chairman of Rabee Securities, Shwan Ibrahim Taha. Other investors include Hiwa Rauf Group. Innovest ME and Khudairi Group.

Launched in 2018 by Bassam Al-Ateia, Alsaree3’s app features over 450 restaurants and the startup utilises its own POS technology and hardware, which many restaurants have willingly paid to use. 

“Alsaree3 was one of the first companies in the whole region who started developing and using these Android POS systems since our start in 2018,” Al-Ateia said. “This state-of-the-art technology enables our restaurants to accept, print, and check the history for each order. Also, it enables some of our exclusive restaurants to place offline orders. What’s more, the special M2M sim cards in these POS devices reduce the internet cost for the restaurants enormously.”

Less than a year after the launch of Alsaree3, Al-Ateina sought to take advantage of a perceived lack of options for C2C, B2B and last-mile deliveries. The two startups share the same fleets of bikes and drivers.

Both startups have been hailed for their consistent high-quality, considering the endless hurdles that exist in Iraq.

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