Jordan's Mobile Games Publisher Tamatem Raises $3.5 Million to Expand Abroad

Tamatem, the leading mobile games publisher in the Arabic-speaking market, has raised a $3.5 milion Series A follow-on round, led by existing investor ​Wamda Capital, with participation from  Modern Electronics Company (a subsidiary of AlFaisaliah Group) and North Base Media. 

Utilising the investment, Tamatem plans to double down on its efforts in the region, and to expand beyond the MENA to underserved markets worldwide after opening its offices in Riyadh. With the support of Modern Electronics Company, they aim to foster business development opportunities in the region’s largest market. Tamatem will also see a stark increase in the number of titles they work with in the region. With multiple titles launching in Q1 2020, the company will leverage its existing data science capabilities and market expertise to compound their dominance in the publishing space and become the region’s premier launching engine for new games.

With over 75 million downloads, 3.5 million monthly active users and a $2.5 million venture round in 2018, Tamatem will expand beyond its current regional boundaries. “Lots of startups in the Middle East feel their market potential is limited to this region," says CEO Hussam Hammo. "I love seeing startups expand beyond those boundaries and I am proud that the team at Tamatem is now looking beyond just the Arabic speaking market. I believe this latest round of funding will allow us to deliver on our vision of becoming the top mobile games publisher for every underserved emerging market in the world.” 

Tamatem started as a mobile games developer, creating casual titles with a broad reach and relatively low monetisation. After building up the largest database of Arabic user downloads in the region, Tamatem pivoted to a publishing model in 2016, working with leading developers from all over the world to expand their reach in the market. 

Read our full interview with Tamatem here.