Journify Raises $4 Million To Shape AI-Powered Data Activation

Journify, a provider of Conversion API (CAPI) and Composable Customer Data Platform (CCDP), has raised $4 million in funding, led by global VC firm Silicon Badia and supported by RZM and other investors. Founded in 2023, Journify is a UAE-based startup that helps brands activate first-party data in real time, addressing growing pressures to maximize data efficiency as customer acquisition costs soar.

As digital marketing trends toward privacy-first solutions, brands are finding it increasingly difficult to balance effective marketing with compliance. Journify’s platform captures and unifies first-party data with the aim of boosting return on ad spend (ROAS), improving marketing performance, and simplifying data infrastructure to ensure sustainable growth.

“After years of navigating the complexities of traditional CDPs, our team understands the challenges marketers face in activating first-party data efficiently,” said Taoufik El Jamali, CEO and Co-Founder of Journify. “We built Journify to eliminate these pain points, providing a seamless, AI-powered data activation solution that enables brands to focus on results, not technical hurdles.”

The platform’s AI-powered capabilities include Predictive AI Models for deep user behavior analysis, Advanced Attribution for precise cross-channel measurement, and Real-Time Data Health & Alerts to ensure accurate data while uncovering inefficiencies.

Since its launch in March 2024, the company has scaled rapidly, reaching $1 million in annual recurring revenue (ARR) in nine months. Leading brands such as Jarir Bookstore and Dr. Nutrition have seen a 50% increase in ROAS and an 80% reduction in Cost Per Purchase. Journify’s founders, Taoufik El Jamali, Omar Al Shoubaki, and Amine Chouki, bring experience from working in the US, MENA, and Europe. They've helped scale SaaS and MarTech initiatives, collaborating with companies such as Smartsheet, Housecall Pro, and InVision.