The investment will help the startup expand its operations beyond Palestine, starting with Egypt.
Ibtikar Fund has announced its investment in the Ramallah-based Inggez, a fitness-tech startup offering on-demand access to gyms and fitness studios through their mobile application, allowing people to get active without committing to one single membership. The undisclosed investment aims to support the startup’s expansion beyond Palestine and into the MENA region, starting with Egypt.
Founded by Ali Tazami and Subhi Mara’beh, who together have years of product management and development experience, the Seedstars-winning startup is leveraging its innovative solution to add more likability and less resentment towards the fitness industry, putting the power in the hands of their users. Targeting people who don't work out on a regular basis, Inggez allows users to explore different fitness options and enjoy specifically-tailored experiences, as well as learn more about different gyms’ offerings and classes, and easily book a slot, paying only when they work out.
At the same time, the startup also partners with gyms and fitness studios, helping them leverage their space and maximise their revenues by unlocking an untapped customer base. Other than expanding geographically, the startup will test various service offerings to both its gym partners and end-users. “Inggez targets the MENA fitness market, that, with just two percent of adults going to the gym, was valued at over USD 3 Billion in 2017,” says Ambar Amleh, Partner at Ibtikar Fund. “This data shows a huge opportunity for Inggez in helping the remaining 98% of adults go to the gym, while also addressing the growing health problem of obesity in the region.”
“We are excited to duplicate our early success in Palestine to enter the Egyptian market and help provide people there with a flexible and affordable way to stay fit,” says Ali Tazami, Inggez’s Founder and CEO, “Our mission is to build the closest thing to ‘press button, pay money, get fitter’ product that relies on convenience instead of will power and help everyone access the best possible fitness options, anytime, anywhere.”
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