Content Production & Distribution Agency SynProNize Launches in UAE with Team of Industry Veterans

A new production and content company just hit the UAE block. SynProNize, a creative film and television distribution and production agency has just launched in Dubai and have hit the ground running.

Helmed by co-founders, Nitin Michael and Hasnaa Descuns, the agency is kicking off with a powerful roster made up of seasoned media industry professionals to steer the young company to become a powerful player in the midst of steamer and programming giants in the Middle East, APAC and Africa regions.

The content, shrouded under the umbrella of premium drama and lifestyle programming, will be created in partnership with the region’s top dog digital platforms and broadcasters. Among the noteworthy cohort of media industry veterans is a former senior executive from Disney APAC, Raju Venkataraman, who joins as Board Advisor. 

Venkataraman has a long and successful record in the industry, namely in strategy, commercial and financial leadership in media and entertainment across the Asia-Pacific region. Most notably, he’s held senior roles at The Walt Disney Company, such as Vice President of Pay TV Distribution, CFO and Head of Strategy for South East Asia.

SynProNize is already paving the way, with partnerships with media industry mammoths such as MBC and dream team hires, to have 1000+ hours of original lifestyle and drama content. "We have been ramping up this launch since early in the year and are very pleased with our opening program portfolio and are very honored to have the incredibly experienced and talented Raju Venkataraman join our company as a senior advisor. His inputs are invaluable. Additionally, we are excited to be in development to produce some great new drama and movies,” Michael and Descuns stated. 

Venkataraman also commented on him joining the team, saying: “I've known Nitin for a while now and have been impressed by his earnestness, commercial savvy and quality of the relationships he has built with partners. I am pleased to offer my expertise to Nitin and Hasnaa as they embark on this exciting venture which holds great promise. Their strong industry contacts and knowledge, ability to work hard for their partners, and their creativity will see them scale new heights and achieve more success!