UAE E-Commerce Platform Udora Raises $10M Ahead of Saudi Market Entry

Udora, a UAE-based marketplace connecting florists, confectioners and artisan sellers, has raised $10 million in a private funding round to support its next phase of regional expansion.

Founded in 2014 by Slava Bogdan, the platform enables small and medium-sized businesses to fulfil orders directly through its infrastructure, operating across more than 50 markets and 1,500 cities.

The company is preparing to enter Saudi Arabia in the third quarter of 2026, positioning the market as a key growth driver amid rising e-commerce adoption and a digitally engaged consumer base.

The new funding will be used to expand Udora’s product catalogue, strengthen localisation strategies and enhance its technology stack, including artificial intelligence tools for personalisation. The platform’s customer support bot currently resolves 41% of user queries, reflecting efforts to streamline operations and improve response times.

In the UAE, Udora reported a 66.5% increase in its seller network in 2025, with all orders fulfilled by local SMEs. The Middle East and North Africa region accounts for around one-third of the company’s gross merchandise value.

The expansion will also be accompanied by a planned rebrand, as the company builds out its presence across the region through a model focused on marketplace density, local partnerships and technology-led growth.