AI-Powered Travel Platform Solartrip Launches in the Middle East

Travel has always evolved with the times. In the past, journeys were planned with guidebooks and maps spread across dining tables. Now, apps and algorithms quietly handle the details, predicting the best flight times, finding hidden gems in new cities, and streamlining what used to be an overwhelming process. Into this fast-changing landscape comes Solartrip, a new platform launched in the Middle East, with its sights set on transforming how people plan and experience travel.

Based in Dubai, Solartrip finds itself in the midst of a ready audience of travellers eager for smarter solutions. But the platform appeals to more than the city’s luxury-seekers and jet-setters. It aims to cater to anyone looking for a seamless, intuitive way to plan trips, from weekends in Jeddah to a two-week escape to London.

At the heart of Solartrip is its use of cutting-edge technology, particularly artificial intelligence. With access to over 2.5 million accommodations and more than 800 flight routes worldwide, the platform provides a vast array of options tailored to travellers’ specific needs. Algorithms sift through massive amounts of data, taking into account individual preferences - budget, interests, even subtle likes and dislikes - and creating personalised suggestions. This isn’t about one-size-fits-all travel packages. It’s about precision, cutting through the noise to offer travellers experiences that resonate with them, whether it’s a boutique hotel in a historic district or a last-minute flight deal to an unexpected destination.

The platform offers 24/7 support through AI chatbots, live chat, and email, ensuring travelers receive assistance whenever needed. The platform introduces an AI guide called Solly, a virtual assistant designed to make travel feel less transactional and more personal. Solly provides users with everything from destination recommendations to curated dining options, quietly working in the background to anticipate needs before they arise. Solartrip also accepts cryptocurrency payments alongside traditional methods.

“Our mission is to make global travel effortless and accessible, leveraging cutting-edge technology to provide a seamless booking experience,” said Michael Sokolov, CEO and Co-founder of Solartrip. He also noted that the recent Dubai launch underscores the platform’s ambition to fuse travel and technology.

Beyond its individual traveler offerings, Solartrip extends its services to businesses, providing tools for banks and fintech companies to integrate travel into their systems. Its loyalty program offers rewards in the form of Solar Cash - a digital currency earned through bookings and referrals. The platform also includes gamified elements, such as digital collectibles tied to travel experiences.