Former Talabat CEO Tomaso Rodriguez Named New Chairman of Flyby

What began as targeted pilots in Munich, Abu Dhabi and Dubai has moved into live deployment: UAE-based adtech and last‑mile digital infrastructure company Flyby has appointed former Talabat chief executive Tomaso Rodriguez as Non‑Executive Chairman as it prepares a Series A and accelerated rollout across the Middle East and Europe.

Rodriguez led Talabat for six years, growing the business more than ninefold and taking the company public on the Dubai Financial Market in December 2024 after raising $2 billion at a $10.1 billion valuation, described as the largest global tech IPO of 2024. He stepped down as CEO in November 2025 following a planned transition and now chairs Flyby’s board.

Flyby operates a digital out‑of‑home network embedded into last‑mile logistics, with clients including L’Oréal, Red Bull, Tabasco, Motorola and Western Union; agency partners such as Publicis, Yango and WPP; and aggregators including noon, Talabat, Careem and Deliveroo.

The company targets 10,000 smart boxes by 2027, with a five‑year roadmap to 50,000 across the GCC and Europe, supported by a proprietary stack combining IoT‑enabled hardware, rider‑level data and real‑time digital engagement.

“Two years in, the platform is live, revenue-generating, and ready for scale. Tomaso took Talabat from a regional platform to a $10 billion public company. His experience will be key as we enter our next phase, marking the start of our Series A and our expansion into multiple new markets,” Cheyenne Kamran, Co‑Founder and CEO of Flyby, said.

Founded in 2020, Flyby has operations across the UAE and an R&D centre in Munich. The company says brands are already allocating budgets to the medium, and the network also supports urban beautification and smart city programmes.