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Arab MIT and Harvard Graduates Raise USD 15 Million Investment for Their Startup Wise Systems

Founded in 2014, Wise Systems’ software optimises delivery operations through a range of different features.

Wise Systems, a routing platform that serves the transportation and delivery industry has secured $15 million in a Series B investment led by Valeo ventures, with participation from Gradient Ventures, Prologis Ventures, and MIT Media Lab’s E14 Fund.

Founded by Layla Shaikley and (MIT graduate) and Jemel Derbali (Harvard graduate), alongside Ali Kamel (MIT/Harvard) and Chazz Sims (MIT), the startup was born in 2014, when all four were working as researchers. As a dispatcher web application Wise Systems optimises delivery operations by offering real-time visibility on vehicles, driver status updates, automatic assigning of orders, and rearrangement of route schedules.

For the drivers, a mobile application provides users with route scheduling, navigation, parking security codes and proof of delivery methods. The startup has claimed that their tech can yield up to an 80% reduction in late arrivals and up to 15% in fleet miles. The app primarily focuses on retail, courier and food delivery, with Anheuser-Busch and Lyft among its clientele.

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