Egyptian Clean-Tech Startup Jinni Scores Six-Dollar-Figure Investment from AUC Angels

Cairo’s tech-enabled cleaning services startup Jinni has raised a six-figure dollar investment from AUC Angels, the newly launched Cairo-native university-based angel network. Jinni offers a variety of cleaning services to both resident users and corporate clients. The startup plans to use the investment to further streamline their tech and promote the startup’s official launch into the Egyptian market.

“We are confident in the Jinni team and their ability to achieve their targets for next year. The investment that Jinni has raised is critical to the current status of the business and we are looking forward to supporting Jinni with follow-up services, including additional funding,” says Ahmed Amin, Portfolio Manager at AUC Angels. 

Established in late 2016 by power couple Mostafa Ghannam and Alaa Shams, Jinni started receiving orders through social media, then recently launched its mobile application for both sides of marketplace; customers and cleaners, allowing customers to book cleaners through the apps. The Cairene startup began with a team of five cleaners, then expanded to cover a base of 150 cleaners, with 60 of them enrolled in Jinni’s recently established training academy. The residential cleaners serving on Jinni can earn up to $500 a month.

“We’ll also use the part of the investment on an education centre for cleaners, that will contribute to the development of their soft and technical skills so they can meet Jinni’s criteria of excellence and ensure a consistent service to every Jinni customer,” says  Ghannam.