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HP Commits to Sustainability at GITEX Technology Week 2019

With a recyclable stand at the event, Hewlett-Packard Inc. focuses on putting sustainability at its core.

During the 39th edition of GITEX Technology Week, HP Inc. has emphasised its continuous global commitment to the environment by showcasing some of its latest and most sustainable products and services at their recyclable booth.

HP benefits the circular economy with products, practices, and services that let customers do more and consume less. Through one of its sustainability initiatives, dubbed the HP Planet Partner programme, the company has manufactured more than 3.4 billion ink and toner cartridges using over 88,900 tonnes of recycled plastic from around 735 million recovered cartridges. Furthermore, HP has recycled 70 million apparel hangers and 3.8 billion plastic bottles to date, helping to averagely divert over 1 million water bottles per day from landfills.

“At HP, sustainability is deeply embedded in our business strategy, our thinking and our company culture. This clearly reflects on the products and solutions we are showcasing at GITEX this year. Locally, we have introduced some of the most sustainable products, partnered with local charities to help create a circular economy and successfully ran great recycling campaign that we are extremely proud of. For us, GITEX is not only about displaying new technology – but also focusing on sustainable ones,” says Fadle Saad, Regional Manager for GCC, Levant and Egypt.

Within its array of tech solutions and services, HP’s Managed Print Service (MPS) provides a customisable set of solutions and offers recycling for printing supplies and end-of-life management for hardware. The model helps businesses optimise their imaging and printing infrastructure and has proved to be beneficial to businesses with helping with reduce printing-related energy usage of 20 to 40%, paper waste by 25%, as well as imaging and printing costs by 30%.

According to industry analysts, savings of up to 30% are typical with HP’s MPS – it can further withdraw hidden costs and identify opportunities for improvement, in order to build a new print environment and develop strategies to streamline workflow.

HP’s Device as a Service (DaaS) also helps with maintaining an optimised and upscaled personal systems fleet. The end-of-life benefit, securing asset disposal, and redeploying personal system units are examples of how sustainability is at the forefront of HP’s solutions.


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