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Jordanian Agritech Startup TWIG Plots Regional Expansion After Raising Latest Investment

The mobile-first platform will also look to develop its tech, as it looks to offer integrated gardening and agricultural services.

Hot off the heels of joining a special agritech and foodtech accelerator by HASSAD, Jordanian startup, TWIG, has announced its intention to explore new markets after raising funds from Miqdadi Agricultural Materials Company (AMC).

Though the figure has not been disclosed, it’s certainly enough for the agritech startup to also channel it into its technology. That technology comes in the form of a mobile-first gardening platform that launched in 2019, offering integrated landscape services, products and accessories. While many agritech startups look to provide industry-wide solutions, TWIG targets individuals members of the agritech ecosystem, including gardeners, agricultural engineers and garden designers, helping them to gain access to the growing market.

“We are looking forward at TWIG to creating a leading technological service component in the agricultural sector and making a quantum leap at the information and technical levels of operation, qualification, and automation,” said Mohammad Al Homsi, founder and CEO of TWIG, who added they they will achieve these lofty goals by  “using technologies and modern innovations and also contributing to improving the commercial spread of products and services on the global map, starting from the landscaping sector in Jordan, with the aim of expanding in the region and globally.”




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