Port Operator DP World Launches Wholesale E-commerce Platform DuBuy

DP World, a port operator with global reach, has launched ‘Dubuy’, a wholesale e-commerce website.

Looking to connect buyers and sellers around the world with goods delivered through the supply chain of DP World and its logistics partners, Dubuy has already gone live in Rwanda and will soon see expansion into east African markets including Ethiopia, Kenya and Uganda. Dubuy will focus on large scale continental expansion, before eventually venturing out past the African continent.

"We are multimodal. We are not only a port terminal operator. We are a global trade enabler. That's our vision," said Mahmood Al Bastaki, chief operating officer of DT World, a wholly-owned DP World subsidiary. "We want to be in anything that has to do with the movement of cargo."

The platform is already linked to sellers in Dubai, the emirate that owns DP World where it is headquartered. It expects to cover half of Africa in the next two and a half years, and reach the rest of the continent within four years.

Dubuy aims to secure one million individual products to be made available on its platform by 2022.