Touché Privé Raises $5 Million in Funding Ahead of GCC Expansion

As demand for contemporary modest wear accelerates worldwide, Turkey-based fashion ecommerce platform, Touché Privé, has raised $5 million in Sharia-compliant growth funding from Amplify Growth Partnership, a joint venture between Ajeej Capital and Nuwa Capital. Founded in 2014, the brand serves customers in over 100 countries and reported 102% year-over-year growth in 2024, generating $30 million (SAR 113 million) in revenue.
The company said the funding will back expansion across the Gulf, starting with Saudi Arabia, where it plans to open flagship stores in partnership with a leading retail group.
“Saudi Arabia is inspiring transformation and modernisation globally, from innovation to fashion," said Enes Can Büyükköse, CEO of Touché Privé. "With Amplify Growth’s alliance, we are doubling down on our expansion in the Kingdom and across the GCC. Our mission is to empower women to express themselves confidently through design, community, and modern modesty,”
Touché Privé operates an omnichannel model across ecommerce and physical retail, with a core focus on women aged 20–45. The company cited projections that the global modest fashion market could rise from $280 billion to over $400 billion by 2030, with Saudi Arabia leading with double-digit growth. It added that ahead of a planned IPO, additional funding rounds are being prepared to scale operations across Saudi Arabia, the UAE and Kuwait.