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US-Based Startup Surkus Expands its Marketing and Engagement Services to Abu Dhabi

The experiential marketing platform aims to empower SMEs all across the UAE, Saudi Arabia next.

California-based marketing Software-as-a-Service (SaaS) startup, Surkus, a multi-sided experiential marketing platform that offerusers exclusive access to paid events and offers in exchange for engagement, has made significant effort in providing growth opportunities to SMEs in the UAE. Since launching its MENA operations last October, with the UAE being the first live market operating out of Hub 71 in Abu Dhabi, Surkus UAE has recruited over 120 new businesses and hosted more than 950 new events.

Established in Los Angeles in 2015, the startup has launched operations in Hong Kong in 2018, the UAE in the end of 2019, and seeks to expand its service to the Kingdom of Saudi Arabia and Singapore.

Through its one-of-a-kind marketing approach and unique engagement incentives, the platform allows businesses to reach their ideal end audience through working with local business owners to understand their unique business needs. Additionally, Surkus’ application is designed around the concept of targeted content which aims to convert potential clientele at a higher rate for a lower cost than traditional advertisement solutions.

“We look forward to further supporting the UAE and wider region’s bustling ecosystem to help SMEs maximize marketing efforts with minimal waste on marketing and ad spend to help yield more tangible results,” says Mazen Mourad, General Manager of Surkus UAE.

When working with Surkus, brands get access to the user-friendly client portal, allowing them to adapt the platform’s algorithm to support their changing business needs. As a result, this can help empower efficient business operations, allowingSMEs and brands have more budget to invest in the thing that matters most - their customers.,

With over 750,000 engaged users of the app around the world, the platform has successfully worked alongside brands such as Netflix, MTV, Samsung, andAmazon, to increase organic engagement by achieving 100% ROI on each dollar spent to engage with potential customers.

According to the Ministry of Economy, the SMEs sector accounts for more than 94% of the total number of companies operating in the UAE and plays a crucial role in the country’s economy, with the sector contributing almost 40% to Dubai’s GDP alone.


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