SeenX Launches to Disrupt Traditional Outdoor Advertising in Egypt

In a market where the skyline is increasingly dominated by static iron and vinyl, the launch of SeenX in 2025 signals an attempt to solve the last mile problem of outdoor advertising. For a sector like adtech in Egypt, which has historically trailed behind fintech or logistics in terms of disruptive innovation, SeenX enters a landscape where innovation has often been limited to simply switching from static banners to digital screens. This approach allows brands to turn every street into a billboard, reaching audiences wherever they happen to be rather than waiting for those audiences to pass a fixed sign.

Founded by a veteran team including Ahmed Taher (CEO), Hatem Mahmoud (COO), Omar El Gammal (CSO), Mounir Sabet (CBO), and Youssef Hesham (Managing Director), SeenX is attempting to pivot the OOH industry away from its reliance on fixed real estate. By turning a fleet of vehicles into high-resolution, moving digital billboards, the company is tackling the core inefficiency of traditional advertising where messages are anchored to single points while the audience is in motion. These vehicles serve the sole function of displaying ads on LED screens and are not utilised for other logistics or passenger transport functions, ensuring a dedicated focus on 24/7 visibility and always-moving advertisements based on real-time metrics.

The launch highlights a move toward a more agile DOOH network that creates its own prime inventory by deploying dedicated vehicles into high-traffic density zones in real-time. The model is designed for a wide variety of budgets while remaining priced under the overall OOH market average, offering local brands and startups affordable packages. Clients can choose between Standard, Yearly, and Takeover packages which specify fleet sizes and analytics levels, though the pricing model is mainly based on campaign duration and the number of cars used. While clients can choose specific routes or areas to target geographic zones or demographics, the cost is driven by these package tiers and duration rather than the specific distance travelled.

The technical infrastructure behind SeenX is a major differentiator, incorporating GPS tracking, route/area targeting, and AI optimisation to manage inventory and fleet deployment. This data-driven approach yields significant results; according to CAPMAS, SeenX has already gained an average of 15-24 million impressions per month, whereas static billboards reach approximately 9 million. To ensure transparency, SeenX provides advertisers with detailed performance reports on a weekly or daily basis depending on the chosen package, calculating impressions through traffic and audience modelling data, combined with GPS logs.

As SeenX rolls out its mobile digital fleet, the focus remains on delivering a scalable solution where tech powers everything from campaign planning to exposure measurement and reporting. In an industry often criticised for a lack of evolution, this approach suggests that growth for a new generation of brands and startups will not come from the sheer volume of static billboards they could own, but from the mobility of the message itself.