The InstaShop brand will live on to operate in the MENA region, with plans for more regional expansion down the line.
Berlin-based food ordering and delivery company Delivery Hero has acquired Dubai-born InstaShop for $360 million. InstaShop has been operating across the MENA region since 2015, including in the United Arab Emirates, Qatar, Bahrain, Egypt and Lebanon.
Over the past five years, it has made a name for itself as a leading MENA-based quick commerce (q-commerce) platform. Its model is similar to that of a marketplace, where users are able to browse a variety of vendors, F&B brands and supermarkets, and place their orders, either scheduled or on-demand. With this acquisition, the team’s looking to further expand InstaShop’s logistics, market reach and growth throughout the region. The brand will continue to live on as an independent platform, led by founders John Tsioris and Ioanna Angelidaki.
“The partnership with Delivery Hero is a great opportunity for us to continue to grow our business and put the group’s expertise to use,” said John Tsioris, CEO & founder of InstaShop. “I really enjoyed working with Delivery Hero on this deal and am thrilled to continue to further expand the reach and quality of our service at InstaShop. Delivery Hero is a network, driven by ambitious founders and entrepreneurs just like ourselves, and we are proud to become part of this family.”
“I’m delighted to welcome InstaShop to the Delivery Hero family. The InstaShop team embodies our values and brings a strong vision and capabilities,” said Niklas Östberg, CEO and co-founder of Delivery Hero. “As a leading player in the grocery segment, InstaShop has built a service that customers love, and their expertise is a great addition to our quick commerce expansion. Together, we will continue to invest to drive the future of delivery by pushing the standards for speed and convenience.”
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