Tamatem will adapt some of your favourite international mobile games to Arabic, and will tailoring them to the local culture
Admit it, we’ve all played and enjoyed one form of RPG simulation game in our days. Be it The Sims, Stardom, that weird Kardashian game or the currently popular Hollywood Star. This genre of games has gained massive clout recently. You live out some lavish lifestyle through a character, get to make choices and a fun way to pass the time. And right now, that kind of content is, to say the least, in high demand.
So rejoice! Tamatem, one of the MENA region’s leading mobile game publishers, has just struck a deal with world renowned game developer, Croatia-based Nanobit, for a strategic partnership that will see both these gaming platforms up the ante for Arabic mobile games.
Through the partnership, Tamatem has localised the current story-based game Hollywood Story to the Arabic-speaking world. The game originally has been downloaded by over 300 million users in the past four years, and the Arabic adaptation, titled Fashion Queen, is now available to be consumed for hours on end as you’re curled up on your couch.
According to Tamatem CEO Hussam Hammo, this is the “first time that a game targeting female users will be published in Arabic.” Hammo also commented that this partnership will allow them to expand their reach even further to enrich the gaming industry in the region. “In the MENA market, mobile games are expected to more than triple in size in the coming few years, from $680 million 2015 to $2.3 billion in 2022,” adds Hammo. “With the highest Average Revenue Per Paying User (ARPPU) in the world, and an incredibly under-served Arabic market, we are confident that we can significantly scale our business to the next level and succeed with a partner like Nanobit in the coming years.”
Tamatem not only adapts games to befit the Arabic language, but also creates a story that’s culturally relevant for an even more immersive experience for regional users in a thin market. Despite Arabic being the fourth most popular spoken language, with 420 million native Arabic speakers around the world, and 174 million smartphone users, Arabic content is yet to have its boom. And with this partnership, you can expect more and more of your fave mobile games to be adapted, and soon, originally-created for the region.
You can check out the game Fashion Queen right here, available now on iOS and Android.
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