Kuwaiti Flower Delivery Startup Floward Raises $2.75M Investment

Kuwait-based flower delivery app, FLoward, has announced that it has closed a $2.75M funding round, led by Saudi-based fund, Impact46, alongside several other investors, including Faith Capital and BNK.

Launched in 2017 by Abdulaziz Alloughany (pictured below) to fill a perceived gap e-commerce floristry, the platform currently operates in Kuwait, Saudi Arabia, Qatar, Bahrain and UAE, with plans to expand to six additional cities in the region before the end of the year. According to the startup, its annual net revenue stands at $30 million and it has raised almost $7 million in combined investments over the years, including this latest round of funding.

One element at the core of Floward’s success is the notion that it serves two customers for every transaction, the sender and receiver - an ideology that allows the startup to manage the experience and expectation of the whole process.

“It is very common that customers would not receive what they see online when it comes to flowers”, Alloughany says. The best way to make sure that you’re delivering what your website states, you should manage the preparation and the last mile delivery as well.”