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‘The Fashion Incubator’ Launches Initiative to Support Designers & Craftspeople During Pandemic

Due to orders drying out and factories closing down, The Fashion Incubator aims to raise awareness and actively support fashion and garment industry workers affected by the pandemic.

Factory shutdowns have swept the globe as a safeguard during the COVID-19 pandemic. Most industries, with a few exceptions, have had to halt operations, leaving countless craftspeople and factory workers out of a job and vulnerable during the outbreak. 

One initiative launched to lend their support to the community is by The Fashion Incubator ME (TFI), the first Middle Eastern fashion incubator and full-rounded platform that helps veteran and emerging designers to establish their footing in the industry. TFI has announced for every purchase made on any of their designer’s online stores, a donation of the same amount will be made to the families of those affected by ready-made garment factory closures.

According to The Guardian, 40 million garment workers worldwide have been affected by the mass closures and with no set date for when operations can resume. TFI means to raise awareness of these repercussions through this initiative, in addition to continuing their work with local designers and fashion startups through offering support with photoshoots, designs, social media management and free consultations to all fashion startups trying to maneuver their way through the turbulence right now. 

Additionally, TFI have utilised their resources to create and donate face masks and shields to doctors and healthcare professionals across Egypt. “We felt like it was our solemn duty to not only contribute our support, but to create a ripple effect across the industry and encourage more platforms to support the families who are now struggling,”  TFI Marketing Manager Nadine El Garhy tells StartupScene. “We’re also seeing firsthand how the fashion startups in our roster and beyond are being hit hard, and especially for those who have poured resources into creating special Ramadan collections before the pandemic or SS20 collections. So we hope through this initiative we’re able to help all those impacted in our community as much as we can.”

Full list of all the fashion brands in the program below:

  1. Kidos
  2. âme
  3. Yoli &CO
  4. MAG’s
  5. Amal Eid
  6. Clique
  7. Aurora
  8. La Chica’s
  9. By Engina
  10. Anty
  11. Nesma Ghanem
  12. Mohdah Line
  13. Nerma's
  14. Kaftans
  15. JAIDA
  16. Zola



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