UAE’s Fitlov Looks to AI for On-Demand Fitness After Latest Fund

UAE-based fitness app Fitlov has raised $500,000 in a Pre-series A round from several regional investors. The startup plans to use its new funds to expand its on-demand personal training platform and develop its services to offer AI-fueled personalised assessment and recommendations.

Founded in 2018 by Alberto Pardo, Alvaro Zapata and Zena Hamdan, Fitlov is a holistic fitness platform, connecting users with personal trainers, nutritionists and physiotherapists while also allowing them to track their activity and progress. 

Co-founder Hamdan emphasizes on the ingenuity of leveraging technology to meet the fitness needs of the future: “We are concentrating our efforts on our new technology which we expect to launch in October 2021. We picked this idea because we believe there is a big gap in today's fitness & wellness offering, and people are more interested in fitness & wellness than ever before. We live in the age of the platform economy, however, there is no established platform connecting the best fitness & wellness specialists in a seamless manner. So we believe we can make a difference and help users live their healthiest version of life, and help the fitness & wellness professionals grow with the help of tech.”

Since its founding three years ago, Fitlov has grown quickly and consistently, with revenues growing tenfold in 2020 despite the pandemic. Today, Fitlov has a full in-house Tech-team, numerous partnerships with large corporations and a renowned regional angel investor.