Dubai and Amazon Partner to Support Startups in Digital Economy

Dubai Economy’s Business Registration and Licensing (BRL) sector and Amazon have launched a new programme which serves to support DED Trader license holders by providing interactive e-Learning content.   The programme is for DED Trader license holders interested in making their products available to more customers and growing their businesses online.

The programme offers access to the Amazon Seller University, providing a series of training videos and resources that will help participant’s to build their brand and expand their businesses to reach millions of customers.  

Amazon will also curate a dedicated storefront on Amazon.ae to showcase products available from DED Trader license holders. Essentially, once the businesses are registered to sell on Amazon.ae, they will have the opportunity to access Amazon Account Managers who will work closely with them to offer strategic advice and insights to help them sustain and grow their business.  

The Account Managers will also support the start-ups with advice on operational aspects such as listing creations and how to gain visibility on their products.  

Omar Al Mehairi, director of Development and Follow-up Division in BRL sector, stated that “Dubai Economy aims to accelerate the implementation and growth of e-commerce initiatives and promote innovation and technology integration within the local business community.”  

In accordance, Ronaldo Mouchawar, VP of Amazon Middle East and North Africa, said “At Amazon, supporting SMEs is a fundamental part of our work and an extension of our customer-centric culture.”   Amazon.ae has progressively launched tools to help local businesses, including the Amazon Seller Mobile App, which allows selling partners to conduct business with more speed, ease, and flexibility.