In less than two years, Trella has officially launched operations in its third market.
After launching in Saudi Arabia earlier this year, Trella has expanded outside of its native Egypt once more, after announcing that it is to set-up shop in Pakistan, as reported on MENAbytes. As an online trucking marketplace, the delivery logistics startup works to connect shippers and carriers through a mobile app. Shippers have the options of choosing trailers, flatbed trucks, jumbo trucks and pickup trucks, before being able to create and track shipments and communicate with the carrier. At the other end of the line, the carrier version of the app allows order tracking and access to performance data reports.
The Pakistan operations are being headed by Saim Chaudhary, a transportation industry veteran, who was previously with Uber Pakistan and was critical in their expansion across the country. “There are a great deal of cultural, economic and environmental similarities between Pakistan and MENA countries, it is actually often grouped together,” commented Chaudhary when asked about the reasoning behind the expansion into Pakistan. “With Trella becoming a key regional player, such an extension seemed natural.”
As with most industries, COVID-19 has highlighted the need for robust digitisation systems in Pakistan. Given the current climate, Trella has decided to strike while the iron is hot, take up a healthy portion of the market share and establish a strong product-market fit. They have built up a ten-member team in Pakistan which is made up of industry and startup veterans and with it they hope to bridge the fragmented Pakistani trucking industry and become the largest digital end-to-end logistics provider.
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