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Kuwaiti Flower Delivery Startup Floward is Sprouting in the UK

Already operating in five MENA markets, Floward’s move to the UK marks its first outside of the region.

Kuwait-based startup, Floward, has announced that it is expanding its online flower delivery platform to the United Kingdom, marking its first market outside of MENA. Founded in 2017 by Abdulaziz Alloughany, Floward operates in Kuwait, Saudi Arabia, Qatar, Bahrain and UAE, with the startup claiming an impressive annual net revenue of $30 million.

Deceptively simple on the surface, Floward’s operations are fairly straightforward. The startup sources flowers from around the world, offering packages that include sweets, cakes and other gifts and utilising the talent of top florists. The key to the startup’s success, however, lies in the fact that it boasts its own last-mile delivery fleet, which allows for the often underrated luxury of same-day delivery. In a recent funding round led by Saudi-based Impact46, Floward secured $2.75 million in funding, taking its total funding since launching in 2017 to a total of $7 million.

“This is a big step for Floward as it is the first European city we launch in,” Alloughany said of the big move. “This year has been filled with challenges, but it also offered opportunities to the ecommerce industry. International expansion has always been a part of our vision and we are excited to finally launch in London.”

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