AnyTag is looking to capitalise on the increasing importance of influencer marketing in the region, with data-driven metrics.
It’s not often that a startup from Singapore has dared to cross over into the Middle East, but that’s exactly what’s happening with influencer marketing platform, AnyTag. Looking to expand its footprint in the region, the platform - subsidiary of end-to-end brand enablement platform, AnyMind Group - is setting up shop in Dubai, where it hopes to reach influencers from across the region.
AnyTag works to bridge the gap between influencer marketing and content creation through automation and analysis. The platform has an extensive portfolio of influencers that allows brands and businesses to use data-driven metrics in order to make decisions on alignment between influencer and any given campaign. It also includes a communication component for conversations between influencer and brand throughout the duration of the campaign. AnyTag also has a social media management element that allows brands to measure the impact and ROI of any given campaign as well as brand presence versus influencer followers.
“We’re confident of making an immediate impact on the influencer marketing industry in the UAE, emulating the success in how we’ve scaled in our existing markets,” CEO and co-founder, Kosuke Sogo, said on the news. “ In addition, we’re committing to long-term investment here, having already established a strong leadership team and we will further grow our offerings for the region including the future introductions of parallel offerings for individuals and businesses in cloud manufacturing, brand building, marketing, logistics and more from our extensive suite of offerings.”
Find out more about AnyTag here.
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