Wednesday April 17th, 2024
Download The SceneNow App Acquires Dubai-Based Wing.Ae to Speed Up Shipping

Before its acquisition by Amazon, the Middle Eastern e-commerce giant had invested in the newly launched delivery startup.

Staff Writer

E-commerce giant Souq has just aquired, a Dubai-based startup focused on building network for same-day and next-day deliveries for various e-commerce marketplaces, TechCrunch reported. 

"At, our customers will remain our key focus and we will continue to deliver an exceptional online shopping experience. Fast dependable delivery is key to this, and provides customers with more convenience for their same and next day delivery. With Amazon's support, we are putting all our efforts in providing an ever-improving shopping experience for customers in the Middle East," said the company's CEO and co-founder, Ronaldo Mouchawar.

Founded in 2016 by Muzaffar Karabaev, had received its seed funding from, just before the e-commerce giant was acquired by Amazon. The startup, which was now acquired for an undisclosed amount,was working with other e-commerce sites in the region, but its spokeperson announced that it will continue to support these, as long as they meet a minimum size. “Wing will continue to support delivery service providers who conduct deliveries for more than 150 businesses throughout the region,” the spokesman said.

"The UAE is a leading e-commerce and smart hub in the region, and in this demanding business we work to fill the logistics supply gaps to offer customers the excellent service they want as fast as possible," Muzaffar Karabev, CEO and co-founder of said.

With 45 million online visitors per month; 8.4 million products in 31 categories and local operations in Saudi Arabia, UAE and Egypt, Souq is the biggest e-commerce marketplace in the region. This acquisition will now help the company stay on top of an area that has been one of Amazon’s traditional strengths: logistics.

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