The Arabic cooking channel found that two thirds of Egyptians lack confidence in the kitchen, inspiring the launch of the ‘Genius Kitchen’ app.
One of the Middle East’s leading food TV channels, Fatafeat has just announced the launch of ‘Genius Kitchen’ - the world’s first fully-Arabic cooking and recipes app. The app comes off the back of research by the TV channel that found that two thirds of Egyptians lack confidence in the kitchen, with 34 percent stating they don’t have enough knowledge of recipes to be able to cook regularly.
In response to the findings, the brand-new app has been launched to aid in inspiring meal preparation and cooking, as well as promoting confidence to experiment and create in the kitchen. Now available on both iOS and Android app stores, Genius Kitchen features more than 120 exclusive cooking classes from the Arab world’s most popular cooks and chefs, which aren’t available on any other platform. It is also home to more than 9,000 recipes, 60 quick-view ‘How To’ videos and 140 episodes in its library of TV shows, with more content being added every week.
Celebrity chef and Genius Kitchen’s Brand Ambassador, Chef Manal Alalem explains: “So much of Arab culture is centred around food, so I was saddened to learn so many people don’t feel confident enough to cook with, or for, their families. It’s such a privilege to be part of the launch of Genius Kitchen so that we can help change that, especially as we all stay home and stay safe with our families.”
Genius Kitchen works on a subscription model: after a one-month free trial, it costs EGP39.99 ($2.50) per month, or EGP279.99 ($17.50) annually.
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