FESPA Middle East Coming to Dubai From January 13th to 15th
The three-day programme examines developments across print and signage, offering insight into market shifts, emerging technologies and new commercial pathways at the Dubai Exhibition Centre.
FESPA Middle East has announced the agenda for its 2026 conference, outlining a programme shaped by the region’s expanding digital print and signage ecosystem. Running from January 13th to 15th at the Dubai Exhibition Centre, the event brings sector leaders together to examine market shifts, new production models and the growing influence of technology.
The opening day explores how the regional print industry has changed over the past decade. George Simonian of BADR University will trace the transition toward digital workflows and new client expectations, setting the stage for discussions on business expansion. Jon Bailey of Precision Procco will reflect on his journey from a local UK operation to a global production partner, sharing observations on scaling, long-term partnerships and the role of digital thinking in shaping operations. He also highlights how AI is beginning to influence print workflows across the GCC.
With Saudi Arabia attracting sustained investment, Atlas Group CEO Amit Radia will outline routes into the Kingdom’s evolving market and the impact of large development projects on demand for print services.
The second day turns to creative applications and digital production. Digital Ink’s Chris Minn will discuss the region’s rise as a destination for print-on-demand, while Nita Odedra of Blue Rhine Industries will examine how design and signage contribute to brand environments. Carlo Pepe of Koshima will demonstrate practical uses of generative AI in everyday tasks, from research to customer communication.
Sustainability anchors the final day, with EPSON and 3M representatives considering how teams and processes can align around long-term environmental commitments. Keypoint Intelligence’s Mark Boyt will close the programme with a session on automation and resource-efficient production, offering a view of where the sector is heading next.
