New Google & USAID Programme Targets Egyptian Women & Youth

The US Agency for International Development (USAID) and Google are working together to train and mentor Egyptian women and young entrepreneurs with a new programme focused on digital skills and online marketing. The programme uses tailored mentoring alongside consultation courses through Google's 'Maharat min Google' ('Skills from Google'), which is a free, Arabic-language online platform that provides tools and training in digital marketing.

20 women-and-youth-owned startups and 50 business advisors were selected for the pilot phase of the new programme, all of which have previously participated in USAID projects or are part of USAID-established networks, like the Youth Entrepreneurship Network, the Women’s Entrepreneurship Network, and Tiye Angels, Egypt’s first women’s angel investment network.

You can learn more about ‘Maharat min Google’ here.